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Hello!

Alison Headshot.jpg

I specialize in creating small business websites that integrate impactful design, SEO, and curated content to establish a a strong digital presence for you and your business. With over a decade of experience in website design and five years specializing in digital product design, I know what it takes to develop websites that elevate your brand presence.

Beginning at $1250, my services include everything from building websites from the ground up to redesigning existing ones. This includes tailored content creation, branding assistance, strategic content architecture, search engine optimization (SEO), and a seamless design aesthetic. Let’s connect soon to explore how I can elevate your business through effective digital solutions!

Services

Content Creation

Struggling to come up with what to say on your website?  Let me write it for you! We'll chat 1-1 and establish the topics, content structure, any keywords that need to be included, and any details that must be there.  

Or

If you already have the content ready to go just need someone to edit and add in keywords, I can do that too! Whatever your content needs are,  we'll make sure you're all set :)

Website Design 

With over 10 years of experience designing and editing websites, I know what it takes to establish a strong brand presence while maintaining a good user flow and focusing on calls-to-actions.  Whether you're just trying to get your name out there, or ready to grow leads or sell products or services, I can help you grow your brand through a powerful and aesthetic website. 

Branding and Colors

Whether you're an established brand with logos and colors ready to go, or you're starting from scratch and have no idea where to start I can help!  We'll work on which colors best represent you and your brand and also translate well to a digital space.  If you need a logo, we can work together to get something started. I also work with many graphic designers and am happy to refer you to one that aligns with your requirements.

SEO

By meticulously creating captivating meta titles and descriptions, enriching image metadata with strategic keywords, and prioritizing accessibility features like alt text, I ensure your online presence not only shines in search engine rankings but also captivates and includes every visitor, driving growth and engagement.

About Me.

I'm Boston native turned Charlotte resident with a deep-rooted love for the outdoors, music, films, and digital design.

My career started off in the art industry, where I specialized in building digital collections databases and caring for contemporary art. It was an enriching experience that allowed me to blend my love for technology with my appreciation for the arts.

As my fascination with technology deepened, I made a transition into the tech industry, honing my expertise in digital product management. Specifically, I focused on crafting compelling website experiences, refining user journeys, devising SEO strategies, and driving revenue growth. This shift opened doors to leverage my creative background in solving complex problems through digital solutions. Crafting innovative products and finding creative solutions became my passion.

As an expert in Human-Centered Design, I've had the privilege of crafting experiences that truly resonate with users, placing their needs at the forefront of product development. Whether it's refining interfaces or conceptualizing innovative solutions, I'm passionate about creating meaningful interactions that leave a lasting impact. 

One of my passions lies in leveraging data to inform decision-making processes. By harnessing the power of data analytics and insights, I empower teams to make informed decisions that drive business success and enhance user experiences. 

In my journey, I've embraced Agile methodologies to grow and scale digital products efficiently and effectively. By fostering cross-functional collaboration and iterative development cycles, I've witnessed firsthand how Agile principles drive innovation and accelerate project delivery. 

 

In addition to my design expertise, I've had the opportunity to dive deep into operational intricacies, having authored comprehensive operations guides that streamline processes and enhance efficiency. This holistic approach ensures that not only do the products shine, but the internal operations run seamlessly too. 

Whether I'm brainstorming ideas for digital products or hitting the trails for a weekend getaway, I thrive on the intersection of creativity and innovation.

Contact

Like what you see? Get in touch to learn more.

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